What we are…

Roots Pride is a store which strives at bringing people closer to the countries they are proud of; either by citizenship, admiration or love. We do this by providing a variety of jewelries which depicts who you are. These can vary from your country of choice, religious beliefs, zodiac signs and much more.

How we started…

Roots Pride was started by a mom who lost her job after the start of the COVID-19 pandemic. With a 10 months old daughter, she had to think quick and efficiently for a way to continue putting food on her daughter’s table.

With her love for different countries and cultures, she asked herself: “How can I bring people closer to the countries they love?” Then came the idea of this store.

Our main objective is to bring quality jewelry at affordable prices and deliver excellent customer service to our customers. 

My sincere "Thank you" for being here.